5 COPYWRITING TIPS FOR BEGINNERS TO TRY TODAY
Because words shouldn’t be the thing that trips you up...
I’m sharing 5 Top Tips to help you get your copywriting ducks in a row so you can feel more confident putting pen to paper.
Wanna make writing for your business easier, more effective and dare I say it, better?
Here are 5 things you can try today!
OK, let’s dive straight it ~
TIP 1: DOING IS BETTER THAN A DEGREE
You don’t need a fancy degree in writing to be a copywriter. Instead, the more you practice the better you will become.
You don’t need to be the best copywriter you need to be the best at communicating to your dream customers
In fact, academic qualifications can be more harmful than good. Here’s why ~
When we write to sound “smart” we run the risk of alienating our audience.
People buy from people they feel a connection with. And the easier you make that connection, the better.
Avoid using big words and lofty language if small and easy words will work fine.
For example, instead of, demonstrate, say, show. Instead of utilise, say, use.
Keep it simple!
TIP 2: KNOW YOUR AUDIENCE
The best copy shows compassion and understanding for the reader.
Here’s a fun stat to consider:
Spend 80% of your time researching your customers and clients. Their needs and frustrations, the language they use and the other solutions out there.
SO you can spend 20% of your time writing and crafting the copy designed with your dream customers in mind
TIP 3: BE CONVERSATIONAL
You’ve most likely heard copywriters say, write the way you talk and this is spot on.
If you’re looking to be a better writer then use your conversational style as inspiration.
If you wouldn’t say it then don’t write it.
Use clear and concise sentences.
And switch up the length. Moving from short, one word or one line sentences...
To long sentences that force the reader’s brain to change gears.
This dynamic style keeps the copy interesting and engaging.
The most important thing is that your message is clear and the information is easy to digest.
Keep your tone friendly. And NO, being conversational doesn’t make you less professional
TIP 4: STYLISE YOUR COPY
So, once you’ve nailed how to be conversational...
You’ll wanna make sure the words on the page mirror your:
tone
inflections
cadence
and the natural rhythm of your voice.
Where, do you place emphasis?
Where do you want the reader to slow down and speed up?
You achieve this with the use of coherence markers and bridge words.
So what are these?
COHERENCE MARKERS/COLLOQUIAL PHRASES are bridge words or transition sentences.
They connect ideas and concepts together.
They keep people engaged by using a more conversational tone and flow.
Examples include:
And…
But…
In fact…
That’s why…
You see…
And my go-to fave: Here’s the thing…
They add clarity and contribute towards more persuasive messaging.
Ellipses are (...)
They keep the conversation moving. The brain becomes curious about what’s on the other side!
Ellipses keep the flow rolling and the reader scrolling.
Bolded words ~ use them when you have a key point or takeaway that you want your reader to see.
Not everything in your copy warrants the bold treatment.
But definitely use them in your copy to draw the readers eye and make them think something…
And as a result, move them towards the action you want them to take.
5. TOOL UP
Don’t feel you have to go it alone.
There are plenty of copywriters on the market sharing tips and tricks on how to become a better online communicator...
There is one chick that comes to mind! [wink]
There are also some brilliant writing tools that you can use to elevate your writing game.
First up, is Grammarly, which is pretty much Spellcheck on steroids.
Add it to your browser extension to make sure your spelling and grammar are on point.
The other tool that I use every time I write a piece of content is The Hemmingway App.
You copy and paste your copy in the app and it grades you on different elements to help you optimise your writing.
And finally, there’s a good old fashioned pen and paper. Yep, don’t underestimate this one.
Create a habit of writing in a journal on a regular basis:
The more you write in your life, the easier you’ll find writing in your business.
And there you have it!
5 Ways To Write Better Copy For Your Business, Even If You Think You Can’t Write And Have No Experience.
And now, I’d love to hear from you!
Did you like this video? Was it helpful in any way?
Don’t forget to leave your question or comment there.
With love,
Nat x
So many goodies in this one Nat! In particular I am guilty of using ‘lofty language’! It is pretty much drilled into you in the corporate world to use as many long words as possible! So now I‘m re-conditioning myself to write for my business. Thanks also for the tips on tools, I had not heard of some of them. So much value as always, thanks!